What's in a name? Normally you'll find a few consonants. . . the odd noun probably, but have a look at the name of this beer: It has an exclamation mark right in the middle of it. What's that all about? It's definitely not a typo - and if you're reading this, then I guess it's done it's job. The next step is to take this bottle home. Go on, you won't regret it.