Marcel is off to meet some colourful and surprising creatures for the 2025 edition of the famous Big Chouffe. Let’s take a walk through a mysterious forest and discover the world of Hell’O Collective.

For the first time, Chouffe has called on a collective of artists!

Since 2005, the back of Big Chouffe bottles has featured a different artist every year. Little by little, this tradition has become an eagerly awaited annual event, both for Chouffe fans and for the artists invited.

This year, we’re combining authenticity and innovation by calling on the Hell’O Collective, a duo of artists made up of Antoine Detaille and Jérôme Meynen. For over 10 years, the collective has been building a shared universe of poetry, fantasy and imagination, ranging from large-scale murals in the public space to more intimate works for exhibitions and graphic collaborations.

8% ABV