Because you need an IPA, don't you? You do. I mean a brewery needs an IPA, sure, that's just basic business sense. But you, the people, you need this too. This IPA is deep and golden, it has all kinds of citrus in it, but also with a clean, balanced bitterness. It's like a balm for your weary soul. I have seen people cheer up, very quickly, upon tasting this IPA (true story).